We inserted a 3D Casual Game for the web into Virbela’s Platform, as the main marketing effort to generate traffic to the NEC virtual stand, during a national event organized by Oxxo, (Mexico’s largest convenience store chain) for IT Managers.

We created an Oxxo virtual store; which players could enter, register and play to win prizes instantly.

The realistic design of the store, products and characters, as well as fun gameplay and instant prizes, was the perfect formula to introduce into the Advanced Retail Solutions offered by NEC to transform the customer experience in more than 35,000 points of sale across the country.